The budget for channels that provide direct conversions is insufficient. You might want to know more about the benefits of the latter, so we invite you to read Top 3 online strategies that generate visit-to-bookings!
You are still investing more in online channels that drive other benefits, but not actual conversions. You can find out more about the conversion generating channels on the following article: Top 3 online strategies that generate visit-to-bookings!
You hold an ideal share of budget for your online marketing activity. It shows you’re investing significantly in generating sales; moreover, you are keen on other important aspects such as customer relationship, website experience, branding and such.
The investment you make is largely dedicated to generating bookings.
We’ve created an easy to use online marketing budget planning tool. Check if you are investing wisely in the right channels!
How it works?
Think about the overall budget you allocate to online marketing. This can be either monthly or annually. The currency is also your choice; you’re only required to type in numerical values.
Assign the actual sum for each of the mentioned online channels as you are currently investing in them. Once you click submit, 2 charts will appear. They reveal the percentages held by each online channel in your online marketing activity. Depending on the shares they have, you can establish whether you’re oriented towards conversion or brand awareness.